Labels are an essential part of your company’s identity, conveying both the name and logo of your brand to your customers. They are also an effective marketing tool, allowing you to communicate the benefits and values of your product while promoting its unique qualities. As a result, the quality and integrity of your label product is vital for building and nurturing your brand. This article will provide valuable insights into different printing methods and their impact on the final quality of your product labels, helping you select the ideal print method for your specific needs.
The most important factor to consider when determining the type of sticker material you need is its durability. A basic paper label that is easy to find at big box stores or online retailers may be able to do the job, but it may not stand up to exposure to sunlight, condensation, and scuffing. A high-quality sticker made with durable materials like BOPP, estate #9, or vinyl will resist breakdown from these conditions.
Other considerations include the color of your stickers, which can have a significant impact on their perceived value. Your product labels should use a color palette that matches your brand’s overall aesthetic, but be aware that full-color printing can be more expensive than spot color. Also, be sure that any text on your labels is readable at several feet away, using a font that is more complex than standard word processing fonts but not so complicated as to become jumbled and hard to understand. It’s important to choose a reputable Detroit custom printing shop that can create high-quality sticker.
Once your stickers are printed, they go through a finishing process that can include treatments ranging from embossing to hot foil stamping, as well as protective top layers like laminates and UV varnishes. These finishes can make your stickers look more glossy, matte, or even textured for added appeal, but also add cost and weight. If you need your stickers to be weather-resistant, a lamination will be essential.
A custom-printed sticker is a unique marketing tool that can be used to advertise a business, product, service, or brand, and it’s a cost-effective way to generate attention and increase brand awareness. To get the best return on your investment, make sure you order enough stickers at once to reduce costs per unit, get a proof to double-check that the design is readable and sturdily adhered, and choose an eco-friendly printing option with recycled products when possible. Then, use your stickers to promote and market your company with confidence.